March 19, the boss electrical "Leader • Net community - HE boss hood 15 years of sales ahead cum-net community A3 world premiere" ceremony in the "2013 China Home Appliances Expo" was held. China Household Electrical Appliances Association Secretary-General Xu Dongsheng, the National Bureau of Statistics of China Industrial Information Issuing Center, deputy director Zhao Li, Beijing PRC, market research, President even four clear, and vice president director Zhao Jihong boss appliances attended. At the meeting, the PRC, announced in 2012 appliance industry related data, boss appliances sales leader with 15 years of achievements stable industry leader, boss of new products while net community A3 world premiere, started the 2013 China's first high-end kitchen electric market shot.

In a rapidly changing market economy, in the face of rapidly changing consumer demand update, a private enterprise, to achieve for decades healthy and orderly development, to achieve this situation does not change any of the vicissitudes of consumer word of mouth, what is the reason? Electric boss, from the past a village-run enterprises, the growth of today's leading Chinese kitchen appliances industry leading brands, people ask: Why is the boss for 34 years to meet market demand and achieve sustainable development, how can consumers trust while being hit for 15 consecutive years sales leader's performance?

Boss Electric sales leader for 15 years why trusted

Adhere to the high-end, grasp the market right to speak

Recently, with the year 2012 China range hood market statistics released, boss appliances also ushered in the first 15 consecutive annual sales in the first, while sales also achieved the first position, in one fell swoop hit a "double" sales success. As a Chinese kitchen electric industry leading brands, boss appliances firmly to control long-term high-end kitchen with Chinese power market, and lead a strong national brand showing integrity. In China, such as kitchen electric industry is so non-high-end foreign brands dominate the world market, very few.

"High-end is not a luxury, not a handful of people can afford to buy products, but consumers are willing to pay more than other brands of products to buy the boss." For high-end brands and high-end kitchen electric kitchen lifestyle boss appliances have own unique understanding and focus on high-end stick 34 years, with the continuous technological innovations continue to create a better technical performance, uniqueness, stronger, better quality products for the consumer to create a more relaxed culinary experience.

If adhered to and focus on high-end, high-end is the boss appliances can stand undefeated basis, then focus on the industry, but also caring for people, so that the boss has the ability to further control of electrical high-end market right to speak. Especially since its listing in advocating and lead the high-end kitchen lifestyle at the same time, as a public company boss appliances increasingly focus on communication with people, strengthening of human life in modern society, the ability to understand and care for the good products of technological innovation It also enhances the brand culture and value, with the overall consumer experience beyond the expected, high-end consumers impressed.

Sales leader, more technologically leading

Thirty years of painstaking focus on high-end kitchen accumulation of life, so that the boss has the ability to provide excellent electrical technology brings a relaxed culinary delights, is amazed at the "sales leader for 15 years," the impressive performance behind the boss appliances adhere to technical Innovative high-quality consumer closely the reality of life in the kitchen needs. Especially in the hood area of ​​concern to consumers around the effects of smoking, noise, cleaning, crafts, and other major technical aspects, boss appliances are long-term grasp the industry leader.

For 15 years, from free washable to wind volume, boss hood every technological progress, are leading the Chinese range hood market development, and Chinese consumers improve the quality of life in the kitchen. Last year, the Boss Electric has launched a grand hood "double-strength core 2.0" technology, "suck fast" while achieving a "row faster", which further lead the industry into a "speed suction" era. This is following the lead "of six wind change", the boss appliances for people to enjoy life in the kitchen could net another significant technical contributions made. This year's net community A3 products are equipped with double-strength core 3.0 is once again leading the industry.

Consolidated 2012 Annual China range hood market data analysis, market share for the boss appliances named "double" Establishing hand skill, it is led by the speed of the wind suction technology products in the high-end consumer market, the amount of high-speed growth. Currently, consumer demand increasingly focused on smoking effects and design process in two areas, electrical boss has free washable A + + technology, double-strength core technology, 360 ° spiral suction technology, oil legislation Net Technology, A + + filter technology, a number core patents, technology leadership is very obvious.

From 4P to 4C, Cultivating Humanities

Kitchen electric high-end brand development is inseparable from the concept of brand and consumer demand to upgrade a system care. Boss Electric's high-end brand model, from 4P to 4C, and then leap in human spirit, and always with products based on technological innovation to lead the industry, the market-leading key, adhere to consumer products experience is always placed first position. In terms of quality and technology, based on the boss appliances brand positioning and its philosophy and lifestyle advocated by the high-end kitchen, kitchen appliances boss also become an important reason for the high-end consumers preferred.

In recent years, the boss in the original KDS electrical service basis, but also pioneered the kitchen electric industry 4S service model, through a highly professional atmosphere, excellent services and facilities, as well as rapid and timely tracking service system, to bring consumers more quality service experience, not just for the pre-service upgrades. 2012, also co-owner of Electric hundreds of media co-sponsored the "love of food for the world to build more happy home" large-scale initiatives, sparked widespread thermal conferences and society have to respond, which is the moment people in modern society happiness needs.

Social responsibility and the spirit of humane care, are all consistent with the development of successful corporate brand choice. Electric boss through continuous technological innovation to continuously improve product value I, attention and care consumers happy life, let the boss appliances brand value is much higher than other brands, boss appliances lifestyle is advocated by modern society human longing and expectation, with guidance and social responsibility, these are the boss appliances can become a leading brand of high-end public recognition are indispensable.

Focus electric kitchen, expand the lead

"Focused on the kitchen area, bigger, stronger, so long, so healthy." This is the famous Ren Jianhua, chairman of boss appliances. Electric boss after the listing, the expansion trend once compelling, but kitchen appliances from China's first innovative industrial park completed to form the world's first organic kitchen culture and technology museum - "kitchen source" unveiling, boss appliances continue to focus on cultivating kitchen area and focus on initiatives to get people quickly realized that has been great, very strong, very healthy boss appliances, adhere to practice the concept of corporate brand development strategy has not changed.

Today's boss appliances, more than two years have passed since the time of listing remain focused, deep plowing completed kitchen electric industry's multi-brand strategy covering the whole industry chain layout, upgrading and structural adjustment in the leapfrog development of the road, successfully taken a new solid step. To further consolidate its boss appliances kitchen electrical industry leader's efforts for better kitchen electricity market continues to lead the healthy and orderly development of positive significance to accelerate China kitchen electric industry reshuffle and the promotion of pan-home industry restructuring, have a profound impact.

34 years ago, only one thing boss appliances, kitchen appliances that do, do hood and focus to make his mark. Boss Electric successful creation of high-end brand model and impressive results obtained in successful technology based on continuous innovation, consumer experience and brand culture bidirectional improved. Today, the face of the boss appliances consecutive 15 year sales leader, we have reason to believe that the owner of electrical appliances in China high-end kitchen electric lead the journey towards further development, a new "kitchen electrical aircraft carrier" also surfaced .